The Cosmolyst
Client Club

Real Partnerships. Real Problems. Real Results.

Case Studies

Work That Solves Problems

Real projects, real challenges, and thoughtful design solutions. These case studies walk through my process from understanding user needs to crafting intuitive, visually balanced experiences.

Impact Delivered

  • Multiple category-leading bestsellers
  • Successful launch of a new business vertical
  • Awards for creativity, innovation, and highest product launches in a year

Brillare

NPD Range Expansion Formulation Strategy Innovation Consulting

Brillare is a clean, performance-driven beauty brand with multiple verticals across natural, clinical, professional, and corporate gifting categories.

The Challenge

To expand across diverse beauty verticals—natural, clinical, professional, and gifting—while maintaining performance, credibility, and brand consistency.

The Cosmolyst Partnership

Cosmolyst partnered with Brillare for end-to-end new product development across all verticals:

Brillare Natural 100% natural products; bestsellers included Oil Shots and Powder Face Wash
Brillare Clinical Actives-led ranges including face serums, face washes, hair serums, and clinical shampoos
Brillare Professional High-performance, salon-aligned products
Corporate Gifting Launched a new gifting vertical with innovative product concepts

Baboski

End-to-End Brand Development NPD Formulation Strategy Digital Scaling Offline Expansion Go-To-Market Strategy

Baboski is a next-generation bath & body care brand built to make skincare and sun protection simple, effective, and effortless. Powered by advanced encapsulation technology, Baboski creates smart, multitasking formulas elevating bath & body care into intelligent daily skincare rituals.

The Challenge

To build a high-performance bath & body brand from the ground up—developing differentiated, award-worthy products while scaling rapidly across digital and offline channels without overcomplicating the consumer routine.

The Cosmolyst Partnership

Cosmolyst partnered as an integrated core partner, leading Baboski's journey from concept to scale.
From product innovation and formulation strategy to brand direction and channel expansion, Cosmolyst provided clear guidance, execution support, and growth strategy at every stage.

Impact Delivered

  • Award-winning products recognized by Nykaa and Estée Lauder at the Beauty & You Awards
  • Rapid brand scale across digital and offline channels
  • Strong product-first positioning with clear problem-solution storytelling

Impact Delivered

  • Clear and differentiated positioning as India's first hydro-technology skincare brand
  • Strong product-market fit for acne-prone and sensitive skin consumers
  • Improved brand clarity across digital, social, and offline touchpoints

Eraki

End-to-End Brand Development NPD Formulation Strategy Digital Scaling Offline Expansion Go-To-Market Strategy Social Media Marketing Brand & Product Differentiation

Eraki is India's first hydro-technology-based personal care brand, formulated without harsh exfoliants or reactive surfactants. Designed for acne-prone and sensitive skin.

The Challenge

To introduce and scale a first-of-its-kind oil-free, hydro-based skincare concept while educating consumers and building strong credibility.

The Cosmolyst Partnership

Cosmolyst partnered as a strategic, end-to-end growth partner shaping product and brand.
We aligned hydro-technology with storytelling and go-to-market strategies.

Khushburat

Brand PositioningE-commerce ScalingPerformance MarketingRetention StrategyInfluencer MarketingUGC Strategy

Khushburat is a fragrance-led personal care brand that transforms emotion into experience. Rooted in poetry and storytelling, the brand believes fragrance is an emotional language—each aroma crafted like a verse that evokes memories, slows time, and creates deeply personal moments.

The Challenge

To translate an emotionally rich, poetic brand philosophy into clear digital communication while driving scalable growth, repeat purchases, and consistent performance across e-commerce channels.

The Cosmolyst Partnership

Cosmolyst partnered to bring structure and scalability to Khushburat's emotional storytelling.
We refined brand positioning, aligned product narratives for digital platforms, scaled e-commerce through performance marketing, and built influencer- and UGC-led strategies to drive trust and retention.

Impact Delivered

  • Clear and differentiated brand positioning rooted in emotion and storytelling
  • Improved e-commerce performance and customer retention
  • Stronger influencer credibility and authentic UGC-led brand visibility

Impact Delivered

  • Development of compliant, magnesium-first topical wellness products
  • Clear formulation direction for adult and kids' ranges
  • Faster transition from concept to launch-ready products

8Roots

NPD Regulatory Compliance Range Expansion Formulation Strategy Innovation Consulting

8Roots is a holistic wellness brand focused on improving sleep quality, muscle recovery, and pain relief through topical magnesium solutions. As a magnesium-first brand for both adults and kids, 8Roots brings safe, targeted wellness to everyday routines.

The Challenge

To develop magnesium-based topical products that are effective, safe, and compliant, while catering to both adult and pediatric wellness needs in a highly regulated category.

The Cosmolyst Partnership

Cosmolyst partnered with 8Roots as a strategic NPD and compliance partner
Guiding product development, formulation logic, and regulatory alignment to ensure safe, market-ready wellness solutions.

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